From cattle ranches near Mt Kenya to the Real Tennis courts of England, the story of Leslie Scott and Jenga weaves personal triumph and business success (and failure) with keen insights into launching one of the best-known brands in the world.
An English expatriate born and raised in Africa, Scott became a phenomenally successful woman in the male-dominated toy business through relentless curiosity and tenacious belief. Her unconventional path to success was driven by her unorthodox approach, her penchant for risk and her passion for adventure.
Along the way, she came to understand how certain ideas are transformed into successful products. Through expert storytelling Scott illuminates basic business concepts with unconventional linkages from explaining what African cattle and medieval heraldry can teach us about branding to discovering the keys to market differentiation by examining a coral reef.
Scott entertains with style, grace and free flowing intellect. Enter a fascinating world of creative success, practical business lessons, and hilarious but true stories.
- Greenleaf Book Group Press
The Japanese Edition of About Jenga has just been published. Available in all good bookshops in Japan.